Musikmesse 2017 News

Musikmesse 2017: Yamaha to once again present the company and brands in the entire Portalhaus building Yamaha brands Bösendorfer, Line 6 and Steinberg also part of the extensive presentation Musicians and professionals from the musical-instrument sector will once again be able to discover Yamaha’s extensive portfolio of products at the coming Musikmesse. For the second time, the renowned company will occupy the entire Portalhaus building of Frankfurt Fair and Exhibition Centre to present Yamaha instruments and the Yamaha brands, Bösendorfer, Line 6 and Steinberg. Thus, the presentation will be located at the western entrance to the Exhibition Centre – and cover an area well in excess of 1,000 square metres. “Yamaha and Musikmesse are a success story stretching back over more than three decades, and a magnet for all visitor target groups”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH. “With the move to the Portalhaus building, we have raised our partnership to a new level and are delighted that this key player of the musical-instrument sector will once again be showing its unrivalled product spectrum at the coming Musikmesse.” “We were very pleased with our new location in the Portalhaus building at the 2016 edition of the fair. The impressive architecture provides the optimum setting in which to present our products”, says Thomas Schöpe, President of Yamaha Music Europe GmbH. “At Musikmesse, we reach not only dealers and distributors but also consumers interested in music. And our Yamaha musicians provide special musical experiences for visitors in the programme of events.” Musikmesse will be held in the western sector of Frankfurt Fair and Exhibition Centre from 5 to 8 April 2017 – on three days concurrently with Prolight + Sound, International Fair of Technologies and Services for Entertainment, Integrated Systems and Creation (4 to 7 April). Further information at Background information on Musikmesse Musikmesse is the International Trade Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections and covers the complete spectrum of products from classic instruments, guitars and basses, via woodwind, brass and percussion, to electronic equipment and hardware and software. Thanks to flexible presentation options, the fair is a business and marketing platform for companies of all sizes. Moreover, Messe Frankfurt invests continuously in organising attractions for all visitor target groups, e.g., a comprehensive seminar programme especially for dealers and distributors, numerous stages and event areas, instrument workshops and musical-education facilities for young people. The fair is accompanied by the Musikmesse Festival, which presents renowned musicians in clubs, bars and venues throughout Frankfurt. On three days, Musikmesse is held concurrently with Prolight + Sound, International Fair of Technologies and Services for Entertainment, Integrated Systems and Creation. Together, the two fairs attracted over 100,000 visitors from 130 countries and around 2,000 exhibitors from 60 nations in 2016. Background information on Messe Frankfurt Messe Frankfurt is one of the world’s leading trade fair organisers, generating more than €640 million in sales and employing 2,364* people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, Messe Frankfurt organised a total of 138* trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: *preliminary figures for 2016