Musikmesse (11 to 14 April 2018) and Prolight + Sound (10 to 13 April 2018) bring together companies with retailers, professionals from the musical-instrument, event and media-technologies sectors, as well as musicians from all over the world. In 2017, the two events attracted a total of around 100,000 visitors from 144 countries to Frankfurt Fair and Exhibition Centre. For companies of all sizes there is a wide spectrum of options to showcase products, ranging from all-inclusive booth packages at an entry-level price and open air live-demonstrations to the integration of brands and endorsers in the event programme of the two shows.<\/p>\n
This important international trade-fair duo will move even closer together in 2018. New is the concentration of the audio, DJ and recording product segment in Hall 4.1 and other improvements in the layout of the fairs. With measures to reduce noise levels and the focus on trade visitors on Wednesday, Thursday and Friday morning, Musikmesse will raise its profile as the platform and source of inspiration for professionals from the musical-instrument and educational segments, and for musicians. For all music fans, there will be a reduced-price private-visitor ticket on the Friday afternoon and Saturday. Recently launched, successful formats, such as the Drum Camp, Guitar Camp, the Musikmesse Festival and the Silent Stage area, will be continued in 2018.<\/p>\n
Trade-fair duo to concentrate their strengths with the audio, DJ and recording segment in Hall 4.1<\/b><\/p>\n
The\u00a0audio, DJ and recording<\/b>\u00a0product segment will have a new and centrally located presentation platform. Previously, exhibitors from this segment were to be found in both sections of the Exhibition Centre \u2013 with the new concept for Hall 4.1, exhibitors will be able to reach visitors to both Musikmesse and Prolight + Sound with a single exhibition stand. Hall 4.1 is in the heart of the Exhibition Centre and will be open throughout Musikmesse. The focus of the hall is on products that are not only for professional users in the field of event and media technology but also of interest to musicians, music producers and musical-instrument retailers, e.g., microphones, effects and signal processors, cables, mixing desks, control units, monitoring tools, production tools, DJ equipment and recording hardware and software. As in the past, visitors will find products for (live) PA systems and permanent installations in Hall 3.1.<\/p>\n
Also part of Hall 4.1 is the \u2018Silent Stage\u2019 area, which was launched in 2017 and presents an innovative stage concept for clean sound and effective monitoring, as well as the Sound & Recording Lounge, which offers lectures on mixing, miking and production.<\/p>\n
Optimised hall layout, community-specific programme and benefits programmes for retailers<\/b><\/p>\n
Unlike any other event in Europe, Musikmesse presents the complete spectrum of musical instruments and genres. In addition to a comprehensive product overview, it offers targeted content for different musical communities.<\/p>\n
The highlights of the\u00a0Drums, Percussion, Guitars + Amps\u00a0<\/b>segment are the Drum Camp and the Guitar Camp where top international drummers and guitarists give exclusive performances, as well as workshops and masterclasses. Exhibitors have the opportunity to make presentations on attractive complete exhibition stands in the immediate vicinity of the camps. With the move to Hall 9.0, electric guitars are only a stone\u2019s throw away from acoustic guitars in Hall 8.0.<\/p>\n
The\u00a0Keys + Piano\u00a0<\/b>segment moves to Hall 11.0, close to the Portalhaus entrance. The \u2018Piano Salon Europe\u2019, which returns this year, provides Europe\u2019s piano makers with a platform for showing high-grade upright and grand pianos. Part of the hall is a presentation and lecture stage where, inter alia, the \u2018Piano Player of the Year\u2019 award will be presented.<\/p>\n
Acoustic instruments<\/b>\u00a0remain in Hall 8.0 and, together with string and plucked instruments, percussion and harmonica instruments, cover a broad spectrum. On the \u2018Acoustic Stage\u2019 in the adjoining Galleria, visitors will be able to see outstanding artists from the acoustic-music scene \u2013 from classical and jazz to pop.\u00a0Woodwind and brass instruments\u00a0<\/b>are to be found in an acoustically separate part of Hall 8.0. Musikmesse is also planning to continue the successful cooperation with the \u2018Woodstock of Wind Music\u2019, which began in 2017 and, with rousing bands and groups of modern wind music on the outdoor area, proved to be a great source of inspiration for visitors.<\/p>\n
For the\u00a0specialist musical-instrument trade,\u00a0<\/b>Musikmesse offers free admission and exclusive services within the framework of the \u2018Musikmesse Insider\u2019 and \u2018Musikmesse Premium\u2019 benefits programmes. The Business Area in Hall 11.1 offers room for business discussions and a dedicated further-development programme for the musical-instrument sector in the form of the \u2018Business Academy inspired by SOMM\u2019. Additionally, the Musikmesse matchmaking programme brings together suitable companies and retailers.<\/p>\n
Under the heading\u00a0Music Education,\u00a0<\/b>Musikmesse groups together products and services for music making that are relevant to teaching and society. Thus, at the \u2018Discover Music\u2019 area, the youngest visitors have the chance to try out musical instruments for themselves while the \u2018Music Education Lounge\u2019 provides presentation space for organisations from the world of teaching, culture and music business. Additionally, exhibitors can take part in the programme of the \u2018Musikbiz & Culture Forum\u2019, which spotlights subjects such as professional development in the music sector and the social significance of music making.<\/p>\n
Musikmesse is also the setting for the finale of \u2018SchoolJam\u2019, Germany\u2019s biggest competition for school bands, and the presentation of the European School Music Award, which honours the achievements of music teachers at general schools.<\/p>\n
For the third time running, Musikmesse will be accompanied by theMusikmesse Festival<\/b>\u00a0in 2018. In the evenings, visitors can look forward to concerts by a broad spectrum of extraordinary acts at the Exhibition Centre and venues throughout Frankfurt.<\/p>\n
Prolight + Sound: the meeting place for all professionals<\/b><\/p>\n
In the eastern section of Frankfurt Fair and Exhibition Centre, companies present trailblazing technologies for entertainment, integrated systems and creation. There, visitors from all event and media technology disciplines can not only discover a host of new products but also gain inspiration and expertise in subjects of relevance to them from the complementary programme of events.<\/p>\n
Professionals from the field of\u00a0light and sound technology\u00a0<\/b>can see new products in action at the PRG\/LEA Stage in the \u2018Festhalle\u2019 and at the outdoor Live Sound Arena. The lectures of the Prolight + Sound Conference provide answers to questions on miking, PA systems, lighting design, etc.<\/p>\n
The growth fields of Prolight + Sound include\u00a0media technology & systems integration<\/b>. Technological trends, such as digital audio networks, AV over IP and immersive technologies, are to be found in the exhibition halls and will be discussed by experts in the seminar programme. For the 15th<\/sup>\u00a0time, Prolight + Sound will be the venue for the presentation of the \u2018Sinus \u2013 Systems Integration Award\u2019. An attractive area for interested users from the\u00a0Broadcasting\u00a0<\/b>segment is the Moving Picture Pavilion in Hall 4.0 with products for live video production and streaming, as well as ready-to-play production chains from the camera to live distribution.<\/p>\n Products and seminars on the\u00a0stage & theatre\u00a0<\/b>are summarised in a special brochure to help planners, technicians and other professionals from the theatre segment orientate themselves at the fair. In keeping with tradition at Prolight + Sound, the Opus \u2013 German Stage Award \u2013 will be presented in honour of outstanding achievements in the field of stage and scenery design, as well as the use of technology on the stage.<\/p>\n As last year, Musikmesse and Prolight + Sound will be held concurrently on the\u00a0Wednesday<\/b>, Thursday and Friday and all tickets are valid for both fairs on these days.<\/p>\n Further information about Musikmesse and Prolight + Sound on the internet at\u00a0www.musikmesse.com<\/a>\u00a0und\u00a0www.prolight-sound.com<\/a>.<\/p>\n Messe Frankfurt is the world\u2019s largest trade fair, congress and event organiser with its own exhibition grounds.\u00a0With over 2,300 employees at some 30 locations, the company generates annual sales of around \u20ac647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services \u2013 both onsite and online \u2013 ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Musikmesse (11 to 14 April 2018) and Prolight + Sound (10 to 13 April 2018) bring together companies with retailers, professionals from the musical-instrument, event and media-technologies sectors, as well as musicians from all over the world. In 2017, the two events attracted a total of around 100,000 visitors from 144 countries to Frankfurt Fair and Exhibition Centre. For companies… Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-fairs","xfolkentry"],"jetpack_featured_media_url":"https:\/\/www.theaudiomagazine.com\/wp-content\/uploads\/2016\/05\/mmstage.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=507"}],"version-history":[{"count":3,"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":580,"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/507\/revisions\/580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theaudiomagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBackground information on Messe Frankfurt<\/b><\/p>\n
\nWith its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).<\/p>\n","protected":false},"excerpt":{"rendered":"